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JESCO is able to carry out image and reputation studies for clients. Such studies are carried out usually to provide a quantified and logical view of a company's position in the marketplace. Typically both personal and telephone interviews are carried out with existing and potential customers with a view to determining the client's image and performance on a range of criteria such as:
Quality and range of products
- Technical knowledge and service
- Sales and marketing effectiveness
- Customer service
- Delivery and logistics
- Pricing
- New product development
This type of analysis is used by companies to provide vital benchmarking data that they can use to improve their product offering, service and market position.